Do you know? This is the European Week of sport, and Kean wants to celebrate it!

The European Week of Sport aims to promote sport and physical activity across Europe. The Week is for everyone, regardless of age, background or fitness level. With a focus on grassroots initiatives, it will inspire Europeans to be active on a regular basis and create opportunities in peoples’ everyday lives to exercise more. #BeActive is a call to action to get Europeans moving!

The European Week of Sport takes place at EU, national, regional and local level, and is structured to include themes and activities that appeal to all audiences.

Because participation in sport and physical activity is stagnating, and in some EU Member States, even declining. It’s not just people’s health and well-being that suffers.

It’s our society and economy as a whole. Increased spending on health care, a loss of productivity in the workplace and reduced employability are just a few of the negative knock-on effects.

This is a good occasion to remember the project “Health Promotion at Sports Club” in which Kean is involved, for the health promotion at sports clubs.

The project allows to experiment innovative action plans, and change the common passive educational approach of grassroots sports clubs to a more active and aware pattern, where health education and health promotional activities took place both during workout sessions in the playgrounds and during open events conducted by health experts and coaches together.

The main goals of the project are very close to the “European Week of Sport” ones and that’s why Keans wants to share this event with you all!

Check the map of #beactive at

And keep in touch with all the other European sports addicted on the blog:

You can find lots of tips and ideas in it!

And don’t forget to follow “Move your body, live your life” project’s initiative, follow all the news on Keans website and Facebook page!